SELLER GUIDE
STEP BY STEP WITH PATRICK R. GEY
WHY WORKING WITH ME AND COLDWELL BANKER REALTY?
Backed by an exclusive and comprehensive suite of marketing support and resources, I have the expertise to guide you through every step of the home selling process.
STEP BY STEP
STEP 1 - PRICING
- Prepare a strategic pricing analysis (SPA)
- Review market conditions
- Review other homes on the market
- Discuss your home-sale goals
- Determine the optimal listing price
STEP 3 - MARKETING
- Install distinctive COLDWELL BANKER REALTY yard sign (for single family and townhouse)
- Promote your home on MLS
- Syndicate your home's listing to real estate websites locally and nationaly
- Implement your customized property marketing plan
- Respond to online buyer inquiries
- Arrange showings
- Communicate Feedback
- Provide market updates
STEP 2 - PREPARING
- Remove clutter and organize
- Clean and make repairs
- Stage your home for sale
- Complete listing documents and disclosure
STEP 4 - CLOSING
- Evaluate offers and negotiate best price and terms
- Facilitate inspections
- Coordinate closing date, time, location and contacts
- Monitor buyer financing and home appraisal
- Follow up on details
- Review closing statement
- Close sale
- Provide copies of all closing documents
MARKET EVALUATION
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1 - LOCATION
2 - BUYER DEMAND
3 - FINANCING
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
STRATEGIC PRICING ANALYSIS
A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:
- PROPERTIES IN YOUR AREA THAT RECENTLY SOLD
- PROPERTIES IN YOUR AREA THAT FAILED TO SELL
- PENDING SALES IN YOUR AREA
- ACTIVE LISTINGS IN YOUR AREA
I will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.
360° MARKETING APPROACH
We offer impressive marketing tools from which to showcase your home. With Coldwell Banker, I am truly borderless and come armed with a complete set of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
PROPERTY MARKETING PRINTED MATERIALS
Even with the rapid embrace of digital media, the modern consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. I will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and open house programs to displays in other affiliated Coldwell Banker® offices, these elements are crucial to marketing your property.
Flyers, postcards, brochures and other custom printed
pieces place your property in the right hands
DIGITAL FOOT PRINT
My personal network comprises leading affiliated agents and affluent clients locally and overseas. As my client, you will have privileged access to this exclusive database through targeted email marketing efforts and social media campaigns for the duration of your property's time on the market.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your homemade be put on display. The networks under the Coldwell Banker® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes locally and all over the world.
PATRICKGEY.COM | SOCIAL MEDIA | EMAIL TRACKING
PROFESSIONAL PHOTOGRAPHY
I believe in using professional-quality photography and videography that portray the architectural integrity and character of a property. we have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.
BROKER-TO-BROKER NETWORKING
EXCLUSIVE LOOK
With this powerful online marketing platform, I can showcase your property to brokers within our company in minutes for greater exposure, before it even hits the MLS.
BROKER PREVIEW
Your property may be registered as part of a weekly preview inviting the are's to brokers to tour your property for an agreed-upon period of time.
BROKER/PUBLIC OPEN HOUSE
To ensure that your property is front and center in the local real estate community, top-performing brokers will be invited to a private reception at your property. I will host and schedule periodically public open house.
DISTRIBUTION OF MATERIALS
With Property marketing materials, including but not limited to postcards, flyers, and brochures, will be distributed through the Coldwell Banker® network to keep the broker community informed.
SELLER OFFERING, OR NOT OFFERING, BUYER'S AGENT COMPENSATION
Please note that my commission is not set by law and is fully negotiable. Below are examples of how a buyer's agent can be paid.
HOW A BUYER'S AGENT IS PAID IF SELLER OFFERS COMPENSATION
- The seller of the property you are interested in has offered to pay the commission due from you to me. In this case, your commission obligation to me will be paid by the seller out funds you pay to purchase the home.
- The seller has offered compensation consisting of only a portion of the commission you have agreed to pay me. This would require you to pay any portion of my commission not paid by the seller. Alternatively, you could condition your purchase offer on the seller paying all of your commission obligation to me.
HOW A BUYER'S AGENT IS PAID IF SELLER DOES NOT OFFER COMPENSATION
- The seller has not offered to pay any portion of the commission you would owe to me. In this case, you can include a requirement that the seller pay your commission obligation as part of the offer you make on the property.
- The seller will not agree to pay a buyer's agent commission, in which case you would be responsible for my commission.
WHY COLDWELL BANKER REALTY?
OVER A CENTURY OF "FIRSTS"
Continuing a legacy established by Coldwell Banker® brand, the Coldwell Banker program sets the standards for modern real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.
An elegantly reimagined Coldwell Banker Realty logo is always much celebrated - effectively reflecting the exceptional nature of our network as well as our distinguished clientele. Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, baked by the power of the heritage that spans generations of excellence.
POWER IN NUMBERS
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers locally and around the world. Through a master franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.
Andora
Argentina
Aruba
Bahamas
Bermuda
British Virgin Islands
Cambodia
Canada
Cayman Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypte
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Monaco
Paraguay
Portugal
Saudi Arabia
Sint Maarten
Spain
St. Lucia
Turkey
Turks & Caicos
United Arab Emirates
United States
Uruguay
U.S. Virgin Islands
(St.Croix & St. Thomas)
*As of 12/31/2023
SUCCESS BY THE NUMBERS
As an agent with Coldwell Banker, I am a master at my profession, exceeding expectations and creating exceptional experiences for my discerning clients everyday. In 2023, Coldwell Banker® affiliated agents achieved tremendous results:
Over $200
MILLION
in $1 MILLION+
sales each day*
Over $1.9
MILLION
average sales price of
$1 MILLION+ Transaction sides*
39,339
SIDES
in $1 MILLION+
transaction sides*
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchises system for the calendar year of 2023 UDS$
LET'S GET STARTED
Your home-selling needs are one of a kind. Using the unmatched resources of Coldwell Banker Realty, I will develop a custom plan to:
- PROVIDE YOU WITH POWERFUL, PERSONAL SERVICE
- ASSIT YOU SELLING YOUR HOME AND HELP YOU NEGOTIATE THE BEST POSSIBLE PRICE AND TERMS FOR IT
- CLOSE THE SALE IN A SMOOTH, TIMELY MANNER
Selling a home is a detailed process that demands time and dedication. I would love to have a commitment from you to work with me exclusively. I'm happy to talk through the various types of terms I offer so we can find the right fit for you.
Contact me to get started!
PATRICK R. GEY
REALTOR® | License RS-84837
COLDWELL BANKER REALTY
Honolulu Office
1585 Kapiolani Blvd Suite 1010
Honolulu, HI 96814
Email: patrick.gey@cbrealty.com
Mobile: +1 (808) 927-1963
